Extended Validation SSL for Maximum Trust and Security

Release Date: 1 November 2024 | Updated Date: 1 November 2024

Boost Trust and Conversions with Extended Validation SSL

In today’s digital landscape, user trust and data security are paramount, especially for business-critical websites, eCommerce platforms, and any online services dealing with personal data. One robust solution that ensures the highest level of website credibility is the Extended Validation (EV) SSL Certificate.

Widely recognized as the most secure type of SSL available, EV SSL goes beyond the typical domain validation and organizational validation, offering businesses a competitive edge by displaying a green address bar—symbolic of trustworthiness and safety.

What is Extended Validation SSL?

Understanding Extended Validation SSL for Business Security

EV SSL stands out from other types of SSL certificates due to its rigorous validation process. Not only does this certificate offer encryption, but it also requires thorough verification of the business’s legitimacy, giving website visitors confidence that they are on an authentic, trusted site. The green address bar in particular is a highly visible indicator that the website has undergone extensive verification.

EV SSL vs. Standard SSL Certificates

Unlike standard Domain Validation (DV) or Organization Validation (OV) certificates, which provide basic encryption, EV SSL gives your website a unique identity verification advantage. This advanced certificate confirms your organization’s legal and physical existence, business records, and ensures compliance with industry standards. This green bar, especially common on eCommerce and business-critical domains, significantly improves user trust and can lead to better engagement and conversions.

Key Benefits of EV SSL Certificates

1. Increased Visitor Trust: The green address bar and company name display instill a sense of security among visitors. Studies show that users are more likely to interact with websites they believe to be trustworthy.
2. Higher Conversions: Security is a top priority for consumers, and EV SSL certificates are known to boost conversion rates.
3. Enhanced Credibility: Large organizations, banks, and major eCommerce platforms prefer EV SSL for its reputation and credibility benefits.
4. Brand Visibility: With the green bar, the company name is visible in the URL, providing a branding opportunity that further reinforces business authenticity.

Why Large Organizations Choose EV SSL

The Business Case for EV SSL

Big companies often rely on EV SSL certificates due to their brand reputation requirements. When a website displays an EV SSL certificate, it assures users that the site has been thoroughly vetted. This is particularly important for industries like finance, healthcare, and retail, where customer trust and data security are critical. Additionally, Google recognizes EV SSL certificates as a ranking factor, potentially helping your website achieve better search visibility.

EV SSL’s Role in Reducing Phishing Attacks

Cyber threats, including phishing, can harm a business’s reputation. With EV SSL, your website is far less susceptible to such attacks as it prominently displays your verified identity, making it difficult for phishing sites to impersonate your brand.

Ideal Use Cases for Extended Validation SSL

Recommended Use Cases for EV SSL Certificates

1. eCommerce Websites: Since online shopping involves sensitive financial data, EV SSL is an essential layer of protection.
2. Business-Critical Pages: Protect important corporate or client data with EV SSL’s extensive validation process.
3. New Account Sign-Ups: Ensure secure, trusted interactions for new customer registrations.
4. Banking and Financial Institutions: Mitigate security risks and gain customer trust in sectors that demand the highest data protection.

How EV SSL Works

The Steps to EV SSL Certification

EV SSL requires rigorous documentation and legal verification. Here’s how the process works:

1. Business Validation: The CA (Certificate Authority) verifies the company’s physical and legal existence.
2. Operational Status: Ensures the business is operating legally and officially.
3. Approval and Installation: Once verified, the EV SSL is installed on your server, enabling the green address bar.

Invest in Trust with Extended Validation SSL

For businesses aiming to increase trust, improve conversions, and boost brand reputation, an Extended Validation SSL certificate is invaluable. Not only does it differentiate your business as secure and credible, but it also provides peace of mind for visitors, helping establish long-term relationships built on trust.

For any business focused on credibility and trust, EV SSL is a small investment with a significant return.